The Role of Motion Graphic in Logo Introduction: Enhancing Brand Identity in Social Media Marketing Campaigns"

Document Type : Original Article

Author

Dr. Maisoun Hesham Mahmoud Samy Hassan Sobhy. Lecturer at Faculty of Arts and Design October University for Modern Sciences and Arts

10.21608/ijdfs.2025.386462.1042

Abstract

logo animation is very important to help to increase memorability, brand awareness, improve storytelling, and create an original image for a brand. To make it work efficiently, don't forget to consider the factors below. Before you create a logo animation, analyze the company's business goals, and think of the personality a brand will show.

how to create effective motion-based marketing stimuli such as motion graphics.? scene simplicity, and component coordination which potentially affect how visually coherent a given motion graphic ad.
In the recent years, networks with orientations of visual media and attraction of audiences have widely progressed and motion
graphics, this novel art, has had a key role in the field of culture and art. Considering the role of motion graphics as a novel
communication tool, this research attempts to answer this question that what kind of effective and efficient tool is going to be
used by motion graphics to increase the attention of the audience through media. About the importance of
this subject, assessing and analyzing the role of motion graphics as a new branch of graphic design in increasing the efficiency
of visual communication is the goal of this article. The framework of this article is descriptive- analytical. This thesis is consisting
of motion graphics in TV and cinema, analyzing the position of motion graphic in other media, its connection with the subject of multimedia, motion graphic and outdoor advertising.

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