Innovative Strategies in Interactive Social Awareness Campaigns: Leveraging Modern Technology for Maximum Engagement

Document Type : Original Article

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Faculty of Applied Arts, Helwan University

Abstract

Abstract
Public awareness campaigns are among the most difficult advertising fields in terms of finding the internal directive to influence the targeted audience. In the past, advertising campaigns relied primarily on emotional appeal by using images to create an impactful message that grabbed attention and stirred emotions. However, this method was strongly influenced by the pressure of news content and the highly competitive visual media content.
The interaction between the message content and the audience’s interests, as well as the advancement in technological applications that serve the processes of perception and knowledge retention, has increased over time. With the rapid technological advancements and increased user interaction with technological applications, the intervention methods have shifted toward designing technological systems that can be employed to create interactive advertising campaigns that captivate the targeted audience's attention and raise awareness effectively.
This research aims to examine some public awareness campaigns that present unconventional ideas based on utilizing contemporary technological applications.

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International Journal of Design and Fashion Studies
Volume 7, Issue 2
December 2024
Pages 63-77

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