The effect of visual Inspiration sites on the designing of innovative logos that designed by taibah university students in graphic design curriculum

Nutrition is available to everyone, as mobile phones and tablets 
provide quick access to these sites from anywhere and at any time. 
Despite the importance of visual nutrition for the designer, total 
reliance on it may hinder creative thinking in producing innovative 
designs, especially for students and beginners in the field of design, as
the creative thinking is one of the skills that the designer must acquire 
because of his role in developing flexibility and fluency in design. 
Which helps to find new and diverse solutions to design problems, so 
it is necessary to develop the creative thinking skills among students 
of faculties related to arts and designs. However, it was noticed that a 
large number of students currently rely on inspiration sites compared 
to their peers from previous generations before inspiration sites 
became available. Hence the importance of this study, as it aims to 
know the effect of visual feeding on the creativity of the graphic 
design course students in designing innovative logos. To achieve the 
goal, this study follows the descriptive qualitative research method, 
which depends on direct observation of students and conducting a 
personal interview with them. The study found that relying on visual 
nutrition from inspiration sites may hinder the development of 
creative thinking among students, as it led to the similarity of their 
production with the designs that were referred to in visual nutrition
from these sites, which reduces the opportunity to develop creativity 
among students in producing innovative designs that depend on the 
reproduction and transmission of logos from Inspiration sites with the 
addition of minor changes to them.