A proposed strategy for applying hybrid learning in teaching advertising design "Applied to Design Fundamentals"

The pandemic which has recently swept the world has imposed 
specific teaching methods that correspond with the precautionary 
measures taken during the periods of the pandemic wide spread; and 
although the e-education tools have vastly developed; there is still the 
need for the traditional education methods to emphasize specific 
learning requirements. Therefore; it is important to find an approach 
that combines the advantages of both electronic and traditional 
educations and overcomes their shortcomings; from here comes the 
importance of the “blended learning” which has proven its efficiency 
and is adopted by many international academic programs, in education 
in general; and in the advertising design education in specific. The 
concept of blended learning has emerged as a natural development for 
e-learning; it is a style of education that combines the electronic 
education with the traditional classroom education. This educational 
style does not revoke either the traditional or the electronic 
educations; it is a blend of both of them, in an attempt to benefit from 
their advantages. In this regard, there is a study which indicates that 
the blended learning students, who had the opportunity to 
communicate and work face-to-face; and avail themselves of the 
advantages of the distance e-learning at the same time; were more 
capable of conducting effective discussions and relationships than 
their peers who were only either e-educated; or classroom educated.