GRAPHIC DESIGN IS A LANGUAGE THAT PROMOTES CULTURAL AND AESTHETIC COMMUNICATION OF SOCIETY

Document Type : Original Article

Author

Student Activities Department, University of Baghdad, Iraq

Abstract

Modernism gradually influenced graphic design in various fields. It aimed to find what was "missing" or "never seen" in opinion polls in the design. This brought about a remarkable reflection on the designs in terms of the formulation and reorganization of their ideas at the end of the 20th century. Graphic design, however, seems to be different in terms of its past assessment of the current contemporary knowledge framework, particularly in terms of fact-finding. Current studies have shown a tendency to develop the unique contributions of other visions and the set of values they promote. Especially for those areas that have been marginalized for a long time. The design must be filled with the ideas of the designer's artistic ideas, especially since today's world is dominated by information and communication technology, which represents a qualitative transition in the construction of the modern world with its various intellectual connotations related to the industry of consciousness and its formation and guidance individually or collectively. Based on this, this study is entitled (graphic design language that promotes cultural and aesthetic communication of society) to clarify the subject through four chapters. The first chapter includes the problem of research and its need. The problem was identified by the following question: Is graphic design a language that promotes cultural and aesthetic communication? The aim of the study was to identify the importance of graphic design as a language that enhances the cultural and aesthetic communication of society. As well as the importance of research and research limits as well as the definition of terms.

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